Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

FEBRUARY 9, 2015

How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. CI data collection. How does any tool have access to your website or mobile app data? But in the lovely environment of the web there are a number of ways to collect your data.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. " Right-time. You'll get fired. Page views.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. A data-first strategy is a winning formula. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Domino Data Lab

FEBRUARY 4, 2019

These two points provide a different kind of risk management mechanism which is effective for science, specifically data science. Of course, some questions in business cannot be answered with historical data. Instead they require investment, tooling, and time for data collection. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66