Occam's Razor

APRIL 30, 2018

to solve for your little piece and optimize for a local maxima. Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. It’s so easy for each little piece (you!) Was that a great ad?

Advertising 117

Advertising Metrics Measurement Insurance 117

CDW Research Hub

JUNE 5, 2019

The Equifax breach cost the company over $4 billion in total, according to Time Magazine. According to Data Under Attack: 2018 Global Data Risk Report From the Varonis Data Lab , 65 percent of companies have over 500 users who are never prompted to change their passwords. Show Me the Money. clocking in 126, according to Global Finance.

Statistics 72

Statistics Risk Management Finance Risk 72

Occam's Razor

FEBRUARY 28, 2017

Reporting/dashboards were terribly created ( CDPs anyone? ). Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Epilogue: There were lots of reasons for the fiasco above.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? Programmatic platforms are a panacea. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. We still believe in and live in the world of "shout marketing", the thing we have practiced on tv and radio and magazines all our lives. People who report to you and ask people who report to you to embarrass you. Be it creating optimal customer experiences.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

AUGUST 28, 2017

From the ability to speed up discovery of new medicines to the unbelievable speed with which Machine Learning techniques are becoming particularly adept at diagnosis (think blood reports, X-rays, cancers etc.). A recent incredible article on this topic is in my beloved New Yorker magazine: A.I. An example I love. VERSUS M.D.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? All while constantly optimizing your portfolio via controlled experiments. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile. Why doesn't everyone do that already? Heads roll.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. Quantitative Metrics / Analyses.

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

JUNE 28, 2011

Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. You: The person responsible for "providing data" / "analyzing metrics" / "reporting." Since crappy sounds bad, let's just say you are reporting super lame metrics. Sounds better right?).

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Domino Data Lab

FEBRUARY 4, 2019

To outline that caveat, I count four main points in the article describing necessary conditions which a successful organization must put into practice: Position data science as its own entity—make it its own department, reporting to the CEO. A series of debates in literature, editorials, lectures, magazine articles, film, etc.,

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 23, 2012

Choose the wrong one and they'll create self-serving, sub optimal, non-competitive, tear-inducing outcomes that will, slowly over time, bleed the business to death. Visitor Loyalty is not in every single report in your Digital Analytics tool. You do sub optimal things. And they will shock you with the profits they deliver.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

APRIL 29, 2013

It is expensive from a systems/platforms/data processing/data reporting perspective. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. It incentivises sub optimal behavior in your employees/agencies. " Right-time. Takes three months.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

NOVEMBER 2, 2015

When you search for them, if you find them, you end up on sub-optimal landing pages. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. We all know that Page Likes is a profoundly sub-optimal metric.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Edwin Chen

SEPTEMBER 29, 2011

Fortune Magazine 0.389. Wired (magazine) 0.316. Search Engine Optimization (SEO) 0.398. The Colbert Report 0.376. Caltech likes Star Trek , the Colbert Report , and Futurama. The Mission (San Francisco neighborhood) 0.427. iPhone Applications 0.416. Asana 0.413. Monetization 0.412. IDEO 0.398. Spotify 0.397.

Finance 81

Finance Interactive Machine Learning Advertising 81