Occam's Razor

MAY 27, 2015

The content of the letter could be customized to Stephanie's data/behavior. In large measure that is because of the rise of programmatic buying. As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Fewer guesses.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. If you have no experience with Web Analytics then you'll learn what it is and the nitty gritty of data collection and core metrics such as Visits and Time on Site and Bounce Rate and Top Destinations etc.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). For Digital Marketers, it is finding keywords or websites, setting targeting parameters, building ads, setting bids, adding rules, building landing pages etc.

Marketing 136

Marketing Analytics Machine Learning Strategy 136