Occam's Razor

JANUARY 7, 2019

What intent is your current marketing content (tv, digital, ads, emails) targeting? What meaningful content are you publishing, on and offline, to engage audiences before and after the BUY NOW (!) Is your measurement aligned with the intent your marketing is targeting, or are you judging a fish by its ability to climb a tree ?

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. Because all bounce rate measures is that you saw more than one page. The Marketing Analytics Intersect: My Newsletter!

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. The content of the letter could be customized to Stephanie's data/behavior. RM+RP+RT is finally possible.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

KPI 127

KPI Advertising Metrics Measurement 127

Smart Data Collective

NOVEMBER 20, 2022

It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., However, despite the enthusiasm and growing interest in big data, research on the real capabilities of data analytics technology in manufacturing processes is still relatively new. Publish content frequently.

Manufacturing 133

Manufacturing Marketing Data Analytics Analytics 133

Smart Data Collective

JANUARY 26, 2022

Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year.

Data Analytics 72

Data Analytics Analytics Predictive Analytics Insurance 72

Sisense

JUNE 17, 2021

Had marketers used their data to dive further into their target audience’s behaviors, likes, dislikes, and how they perceive ads and interact online, they could have discovered that while their ad idea was overall brilliant, the audience they intended to reach would have responded better to a campaign that went in a different direction.

Marketing 52

Marketing Interactive Metrics Advertising 52