Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

Marketing Analytics 95

Marketing Analytics Marketing Data-driven Analytics 95

FineReport

MAY 18, 2024

Bar Charts Bar charts are another fundamental visualization method that represents categorical data with rectangular bars of varying lengths. In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. We wonder why data people are not loved. :).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. Create an awesome S-T-D-C RM strategy first.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153