Data Collection Marketing Analytics Optimization Recreation/Entertainment 
Occam's Razor
MAY 27, 2015
Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. A data-first strategy is a winning formula. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. Programmatic platforms are a panacea.
Occam's Razor
OCTOBER 12, 2017
The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Optimal Starting SCOTUS Starting Points. If you would like to pursue my personal strategy, here are a collection of cases to use as starting points.
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