Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. From the data presented, there is no way to tell if the Facebook campaign worked or not. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Advertising 165

Advertising ROI Metrics Marketing 165

Smart Data Collective

JANUARY 26, 2022

A recent survey found that 64% of marketers reported that data-driven marketing strategies are more important than ever. One of the biggest reasons big data is so useful is that it helps supplement AI technology. A growing number of companies are turning to YouTube to maximize the ROI of their marketing efforts.

Data-driven 89

Data-driven Marketing Visualization Recreation/Entertainment 89

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Let’s examine how you can do so with the following sales KPIs, created for a comprehensive sales report. A revenue graph that is worth exploring on a monthly basis by utilizing a modern KPI reporting software.

Sales 235

Sales Dashboards KPI Visualization 235

bridgei2i

OCTOBER 7, 2019

BRIDGEpersona: Personalization at scale for better ROI. BRIDGEfunnel was awarded ‘'Best Machine Learning/Artificial Intelligence Implementation” by Analytics India Magazine at its 3-day signature event CYPHER 2019 in September. Here’s a roundup of an eventful and exciting quarter at BRIDGEi2i: Solution spotlight. Learn More.

Contextual Data 40

Contextual Data Consulting ROI Enterprise 40

datapine

OCTOBER 30, 2019

Historically, the terms data report or business report haven’t got the crowds excited. Data reports have always been important for businesses. The business intelligence industry has been revolutionized over the past decade and data reports are in on the fun. What Is A Data Report?

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

JULY 6, 2015

There is a ton of pressure to show ROI, in 24 hours (!!). Remember, there was little data to know what worked – hence what might have worked in the past was repeated. Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. You need data!

Measurement 158

Measurement Marketing Metrics Strategy 158

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66