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7 Ways Data Analytics Is Boosting the ROI Of Digital Marketing

Smart Data Collective

They make up an aspect of marketing focused on using the internet and cloud-based technology to promote brands. But driving sales through the maximization of profit and minimization of cost is impossible without data analytics. Personalization is among the prime drivers of digital marketing, thanks to data analytics.

ROI 116
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Combating Fraud in Insurance with Data

Cloudera

The sizable impact from fraud on the insurance market is increasingly being addressed by fraud detection, prevention, and mitigation technology tools and services, creating a substantial fraud detection market. Unfortunately, fraudsters will continue to look for new opportunities and will also seek to leverage new technologies.

Insurance 100
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Using DataOps to Drive Agility and Business Value

DataKitchen

In May 2021 at the CDO & Data Leaders Global Summit, DataKitchen sat down with the following data leaders to learn how to use DataOps to drive agility and business value. Kurt Zimmer, Head of Data Engineering for Data Enablement at AstraZeneca. Jim Tyo, Chief Data Officer, Invesco. “At

ROI 211
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12 considerations when choosing MES software

IBM Big Data Hub

Furthermore, MES systems provide organizations with comprehensive and accurate production data, enabling data-driven decision-making to continuously enhance business processes and optimize resource utilization. Reduce risk, maintain compliance and increase ROI with applications built on 30+ years of market-leading technology.

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How The CIO Can Become The CMO’s Best Ally In The Use Of Data

CIO Business Intelligence

The role of the CMO is more invested in technology than ever, and CMOs have no choice but to engage with the CIO and align business and tech objectives. Key to the success between CMO and CIO is how both roles can collaborate around data. This is a win-win for CIOs and CMOs.” .

Risk 80
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Introducing watsonx: The future of AI for business

IBM Big Data Hub

After some impressive advances over the past decade, largely thanks to the techniques of Machine Learning (ML) and Deep Learning , the technology seems to have taken a sudden leap forward. This results in both increased ROI and much faster time to market. Today is a revolutionary moment for Artificial Intelligence (AI).

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Your Data Architecture Holds the Key to Unlocking AI’s Full Potential

CIO Business Intelligence

AI Potential: Powering Our World and Your Business That’s because AI promises to be one of the most transformational technologies of our time. Despite these AI-powered examples, businesses have only just begun to embrace AI, with an estimated 12% fully using AI technology. Already, we see its impact across industries and applications.