Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. We wonder why data people are not loved. :). Technical Analytics Challenges.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

datapine

AUGUST 14, 2019

Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. But being an inquisitive Sherlock Holmes of data is no easy task.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Ontotext

JANUARY 6, 2022

In our post Electrical Standards, Smart Grids and Your Air Conditioner , we talked about why accessing timely, relevant and reliable information is mission-critical to the European electricity grid and the Single energy market. Simply put, AI without data is like a human surviving without oxygen. Spotting Data Consistency Issues.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

datapine

FEBRUARY 17, 2023

That said, data and analytics are only valuable if you know how to use them to your advantage. Poor-quality data or the mishandling of data can leave businesses at risk of monumental failure. In fact, poor data quality management currently costs businesses a combined total of $9.7 million per year.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

datapine

MAY 28, 2019

What kind of database you’re currently working with and do you need various data connectors to unite all your flat files, databases, marketing analytics, social media, etc. Maximum security and data privacy. Reducing the reporting time. Challenges : Reducing IT involvement.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. IBM Watson is the leader in this segment, following by Google and Facebook that are rapidly building systems to tackle this market. One example in business intelligence would be the implementation of data alerts.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

How does CDO overlap with Market Research functions? Do Qual data sources for example text, which tend to live in MR cross into the CDO world? I suspect some of our analysts who cover market research would have insight here. For example, it is possible the CDO is the head of Marketing. This is not how it works though.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52