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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. The content of the letter could be customized to Stephanie's data/behavior. The internet today is a fundamental paradigm shift. RM+RP+RT is finally possible.

Marketing Analytics 153
Marketing Analytics Marketing Analytics Advertising 153
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Web Analytics: An Hour A Day

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60
Analytics Metrics Marketing Dashboards 60
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