Occam's Razor
JULY 5, 2021
Every decent web analytics tool now includes built-in attribution analysis across owned, earned, and paid across digital platforms. In this instance…) You and I are not as smart as machine learning algorithms that can analyze insane complexity across terabytes of information from millions of customer interactions. Trust the machines.
FineReport
MAY 18, 2024
Education benefits from data visualization by enhancing learning experiences through interactive visual aids. In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends.
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Sisense
JUNE 22, 2021
As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.
Sisense
JUNE 17, 2021
According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. Tip: Measure the metrics that matter. When it comes to marketing, don’t be blinded by the glisten of views, likes, and comments. Think again.
Smart Data Collective
OCTOBER 2, 2019
Analyzing your customer support interactions can also provide insights into the challenges faced by your existing customers. Then use that knowledge to design your marketing campaigns aimed at targeting these target customer segments. Email Marketing Analytics. Leverage Website Analytics Data for SEO.
Business Over Broadway
SEPTEMBER 27, 2018
In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results.
Occam's Razor
MAY 27, 2015
In large measure that is because of the rise of programmatic buying. The net result of this cookie business is that data from ad networks does not allow us reliably track a human across multiple digital interactions over time, even if they use the same browser on the same computer for all those interactions. Fewer guesses.
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