Occam's Razor

AUGUST 22, 2011

Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" How Do I Measure Success?

KPI 124

KPI Metrics Measurement ROI 124

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

OCTOBER 19, 2010

You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). Only a plea to obsessively obsess about measuring outcomes and compute economic value, not just revenue. Experimentation and Testing Tools [The "Why" – Part 1].

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. More on the Digital Marketing & Measurement Model, DMMM, in #2 below.). Four Useless KPI Measurement Techniques. #9:

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) " Simple. :) I'd defined a KPI as " a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives." Because all bounce rate measures is that you saw more than one page.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86