Occam's Razor

MARCH 23, 2021

I lovingly call our strategy analytics on the bleeding edge. upgrades to processes to create deeper integration with Finance & Strategy teams. What may or may not be as common, but is an integral part of our analytics strategy is the extensive use of controlled experiments to answer life’s hardest questions.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. It is a really good metric. I love bounce rate.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Barriers To An Effective Web Measurement Strategy [+ Solutions!]. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

MARCH 7, 2016

Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

MAY 18, 2010

The multi-channel strategy you are executing is unique. You have to have a segmentation strategy that is unique to you. Apply on the relevant reports to measure performance using key performance indicators. All of the above are examples of acquisition strategies. Take action. It will have an impact!

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

JANUARY 7, 2014

They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. the instinctive response of the Squirrels is to go grab the most obvious metrics and start partying. " Kisses. Angels singing! Time on Site!

Data-driven 140

Data-driven Consulting Reporting Marketing 140