Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The first component is a gloriously scaled global creative pre-testing program. Matched market tests. The slow music.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Five Reasons And Awesome Testing Ideas. How do I choose well?

KPI 124

KPI Metrics Measurement ROI 124

O'Reilly on Data

OCTOBER 13, 2020

In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing. During testing and evaluation, application performance is important, but not critical to success. require not only disclosure, but also monitored testing. Debugging AI Products.

Management 244

Management Metrics Machine Learning Modeling 244

datapine

MAY 20, 2020

By working with visual key performance indicators (KPIs) and a mix of interactive charts and graphs, you can use a CRM dashboard report to spot trends that will empower you to develop strategies that will build trust as well as brand loyalty on a sustainable basis. Test, tweak, evolve. Work through your narrative.

Dashboards 265

Dashboards Reporting KPI Visualization 265

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. Structure your metrics. That way you can choose the best possible metrics for your case. How do you know that? Regularly monitor your data.

Reporting 280

Reporting Marketing Advertising Metrics 280