O'Reilly on Data

OCTOBER 13, 2020

Similarly, in “ Building Machine Learning Powered Applications: Going from Idea to Product ,” Emmanuel Ameisen states: “Indeed, exposing a model to users in production comes with a set of challenges that mirrors the ones that come with debugging a model.”. Debugging AI Products.

Management 253

Management Metrics Machine Learning Modeling 253

datapine

JANUARY 31, 2022

Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated. This methodology of “test, look at the data, adjust” is at the heart and soul of business intelligence. Your Chance: Want to try a professional BI analytics software?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Let's listen in as Alistair discusses the lean analytics model… The Lean Analytics Cycle is a simple, four-step process that shows you how to improve a part of your business. Testing out a new feature.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The first component is a gloriously scaled global creative pre-testing program. Matched market tests. The slow music.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

APRIL 29, 2013

But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company. That is our key strength. All you need to do is fix the bounce rate. You'll get fired. In three months.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

AUGUST 22, 2011

Key To Your Digital Success: Web Analytics Measurement Model. Web Data Quality: A 6 Step Process To Evolve Your Mental Model. Five Reasons And Awesome Testing Ideas. Lab Usability Testing: What, Why, How Much. Build A Great Web Experimentation & Testing Program. What's The Fix? Got Surveys?

KPI 124

KPI Metrics Measurement ROI 124

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. 3) Online Advertising Performance. If you choose to invest money to advertise online, you also need to track how it performs.

Reporting 280

Reporting Marketing Advertising Metrics 280