Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The first component is a gloriously scaled global creative pre-testing program. Matched market tests. The slow music.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. You're choosing only one metric because you want to optimize it. Testing out a new feature. Identify, hypothesize, test, react. You don’t need a beautiful beast to go out and test.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

AUGUST 22, 2011

Five Reasons And Awesome Testing Ideas. Lab Usability Testing: What, Why, How Much. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test. The Three Greatest Survey Questions Ever.

KPI 124

KPI Metrics Measurement ROI 124

datapine

MAY 20, 2020

With a powerful dashboard maker , each point of your customer relations can be optimized to maximize your performance while bringing various additional benefits to the picture. Whether you’re looking at consumer management dashboards and reports, every CRM dashboard template you use should be optimal in terms of design.

Dashboards 265

Dashboards Reporting KPI Visualization 265

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. Using this data can provide insights on whether your investments are stable or need more optimization to deliver specified targets.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. Optimal Acquisition Email Metrics. The key metrics you’ll measure will typically come from your email service provider (so make sure you check they can provide these metrics before you sign up and fork over the cash!). Optimal Outcomes Email Metrics.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

OCTOBER 19, 2010

If you have evolved to a stage that you need behavior targeting then get Omniture Test and Target or Sitespect. A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). Experimentation and Testing Tools [The "Why" – Part 1].

Analytics 135

Analytics Testing Measurement Optimization 135