Occam's Razor

AUGUST 22, 2011

Customer Lifetime Value ROI, Buzz Monitoring, Click Fraud. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Google Analytics Maximized: Deeper Analysis, Higher ROI & You. Five Reasons And Awesome Testing Ideas. Lab Usability Testing: What, Why, How Much. Experimentation and Testing: A Primer.

KPI 124

KPI Metrics Measurement ROI 124

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. A daily marketing report will also allow you for faster experimentation: running small operations to answer small questions. How do you know that?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

OCTOBER 19, 2010

If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. If you have evolved to a stage that you need behavior targeting then get Omniture Test and Target or Sitespect. Experimentation and Testing Tools [The "Why" – Part 1]. Not a single one.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

APRIL 29, 2013

But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166