Experimentation, Machine Learning and Marketing Analytics

Welcome to the Era of the Augmented Marketer

Sisense

JULY 1, 2021

“We know in marketing that one of the most powerful ideas is experimentation,” Scott told Sisense. What has held that back is that the gap between idea and implementation has been a real bottleneck for how much experimentation can happen.”. Powering up the marketing toolkit. Joining human discernment and targeted power.

Marketing

Marketing Experimentation Marketing Analytics ROI

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing

Marketing Analytics Machine Learning Strategy

Data Leaders Brief

Welcome to the Era of the Augmented Marketer

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

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