Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. the company are organized and incentivized (as in what metrics determine their bonus). Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. So fix that.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MAY 27, 2015

It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < If we rely on just cookies, we are going to make poorer and poorer decisions about our products and our marketing with every single day.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Sisense

JULY 1, 2021

Scott believes that humans will continue to play the central role in marketing, with their efforts assisted in meaningful ways by AI-empowered tech. Scott has dubbed this new breed “augmented marketers.” Scott sees the current decade as “ the age of the augmented marketer.” Powering up the marketing toolkit.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52