Occam's Razor

MAY 27, 2015

It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. If we rely on just cookies, we are going to make poorer and poorer decisions about our products and our marketing with every single day.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. and there are no limits to your experimentation with creativity! Six simple visualizations, and solutions, for complex marketing, analytics and life challenges. Two things I love a lot: 1.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Sisense

JULY 1, 2021

Scott believes that humans will continue to play the central role in marketing, with their efforts assisted in meaningful ways by AI-empowered tech. Scott has dubbed this new breed “augmented marketers.” Scott sees the current decade as “ the age of the augmented marketer.” Powering up the marketing toolkit.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 136

Marketing Analytics Machine Learning Strategy 136