Remove Experimentation Remove Marketing Analytics Remove Modeling Remove Visualization
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. I''m not unique in following the above visual. And you have!).

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Here's a slide from one of my recent presentations where I created a visual to represent data that came from eMarketer… Amazing, is it not? If you look over the last five years, the change is astounding.