Smart Data Collective

MAY 16, 2022

The information in this article can help improve customer engagements to your ecommerce business or other ecommerce interests. Data analytics tools help you assess your ROI across all of these platforms. Use analytics to maximize social media ROI. If you don’t know how to do these, don’t despair!

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Data-driven Strategy Big Data ROI 137

Smart Data Collective

OCTOBER 5, 2021

One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. PPC marketing would be infeasible in 2021 without analytics.

Analytics 119

Analytics Marketing ROI Testing 119

Smart Data Collective

SEPTEMBER 29, 2022

billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing. Data-driven email marketing strategies have very high ROIs.

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Data-driven Marketing Strategy ROI 129

Smart Data Collective

AUGUST 23, 2021

By accessing and analyzing the reams of available information about your industry, you can see which companies and individuals would be most amenable and appropriate for a mutually beneficial relationship, enhancing the reputations and ROIs of both in the process. Big data makes such an endeavor mere child’s play.

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Big Data Marketing Advertising ROI 120

Smart Data Collective

JUNE 25, 2021

All about Dashboards: Put in simple language, dashboards are marketing data analytics tools that collect and organizes KPIs. Here the information is usually collected from multiple data sources. These dashboards are designed to provide teams with a real-time window into marketing performance.

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Dashboards Metrics Marketing Key Performance Indicator 91

Sisense

JULY 1, 2021

Personalizing ads: Marketers can use analytics tools to target ads to particular customers, speaking more directly to each audience and enhancing connection. Parsing metrics: Marketers can use real-time data about how their audiences are receiving their content to inform strategic and creative decision-making.

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Marketing Experimentation Marketing Analytics ROI 52

FineReport

APRIL 3, 2024

We’ll examine key features, top tools, and their essential role in enabling informed decision-making. Unveiling BI Dashboard Tools In today’s data-driven environment, Business Intelligence (BI) visualization tools are indispensable for driving data-informed decisions.

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Dashboards Visualization Metrics Interactive 52

Smart Data Collective

JANUARY 19, 2022

billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. You need to leverage data analytics strategically.

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Consulting Data-driven Marketing Strategy 96

Smart Data Collective

MARCH 31, 2020

James Paine, the founder of West Realty Advisors, compiled a list of case studies on companies using big data and AI to get more value for their marketing campaigns. Some of these companies use AI to improve the targeting of their advertising, curate higher quality content and use machine powered marketing analytics.

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Marketing Advertising Big Data ROI 90

Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

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Analytics Cost-Benefit Testing Dashboards 115

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. This is all conveyed through information i.e., through content.

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Data-driven Marketing Big Data Advertising 122

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. That’s a significant amount of time spent learning about your customers and their interests, gathering information, collecting data, and checking up. This is where data analytics is going to come in handy. The sales profession is one of the areas most affected by data.

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Sales Big Data Cost-Benefit Marketing 133

Occam's Razor

JUNE 7, 2017

Everything you need, data and information, to do an audit is public. How is that acceptable ROI from your investment in a 5 person Social Media team, a Social Media Agency, a Social Media analytics tool, a Social Media auto-posting tool and more? Could you not get 100x ROI from the 0.25 Let me show you what to look for.

Advertising 162

Advertising Marketing B2B ROI 162

Sisense

JUNE 15, 2021

It has become crucial that CMOs combine actionable intelligence derived from the massive amounts of historical marketing data, trends information, and other datasets with creativity to connect with customers. The CMO has many critical duties, but connecting with customers in creative ways is chief among them.

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Analytics Data-driven Key Performance Indicator Marketing 52

Andrew White

JANUARY 11, 2021

In general, I would offer that information-based industries tend to be more advanced than non-information-based industries. As such banking, finance, insurance and media are good examples of information-based industries compared to manufacturing, retail, and so on. Do you play SimCity? Imagine running our businesses like that?

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Data Analytics Analytics Data-driven Finance 52

Darkhorse

APRIL 9, 2018

The cowboy then hires his own team of data engineers, information designers, and analysts. In the most successful organizations, the analytics group has the five roles , their leader has a seat at the executive table, and the team has a mandate to cross functions. If done well, the ROI can be spectacular.

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Consulting Cost-Benefit Machine Learning Analytics 58