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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. It is no longer safe to indulge in guesswork about marketing strategies.

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KPIs vs Metrics: Understanding The Differences With Tips & Examples

datapine

Essentially, Key Performance Indicators or KPIs measure performance or progress based on specific business goals and objectives. A pivotal element to consider is the word “key”, meaning they only track what is truly relevant for the company’s strategic decisions. What Are KPIs? What Are Metrics?

Metrics 189
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). Gets more Likes. It was huge.

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Getting Started With Incremental Sales – Best Practices & Examples

datapine

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales? Keep reading to find out!

Sales 176
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Common Business Intelligence Challenges Facing Entrepreneurs

datapine

These benefits include cost efficiency, the optimization of inventory levels, the reduction of information waste, enhanced marketing communications, and better internal communication – among a host of other business-boosting improvements. 1) Too expensive and hard to justify the ROI of BI. 2) Lack of company-wide adoption.

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Top 10 Management Reporting Best Practices To Create Effective Reports

datapine

They collect data from various departments of the company tracking key performance indicators ( KPIs ) and present them in an understandable way. Managerial reports use a lot of the same data as financial reports, but presented in a more useful way, for example via interactive management dashboards.

Reporting 263
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A Guide To The Methods, Benefits & Problems of The Interpretation of Data

datapine

Based on that amount of data alone, it is clear the calling card of any successful enterprise in today’s global world will be the ability to analyze complex data, produce actionable insights and adapt to new market needs… all at the speed of thought. Business dashboards are the digital age tools for big data.