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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

In the last few weeks for me it has been a massive beverages company, it has been a couple of consumer goods companies, it has been an entertainment company, and it has even been a non-profit. Here's a slide from one of my recent presentations where I created a visual to represent data that came from eMarketer… Amazing, is it not?

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The Artificial Intelligence Opportunity: A Camel to Cars Moment

Occam's Razor

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. The first eye-opening learning for me came from the Google Research team’s post on Learning from Large-Scale Interaction. If you’ve not read that post, I do encourage you to do so as it will have valuable context. Peeling an apple.