Smart Data Collective

JUNE 25, 2021

However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards. It has a lot more to that.

Dashboards 93

Dashboards Metrics Marketing Key Performance Indicator 93

datapine

MAY 9, 2019

By working with BI-based key performance indicators (KPIs), you’ll gain the ability to set actionable goals. By choosing and setting the right KPI template for your business, you will be able to evaluate your goals and progress on a deeper and more accurate level. Data access, analytics, and presentation.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Occam's Razor

JANUARY 4, 2022

But, then they then quickly pivot to making the case that the Most Important KPIs for Media are ROAS, Exposed ROAS, “Direct Online Sales Conversions from Site Visit” (what?!), Most important KPI? It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

KPI 127

KPI Advertising Metrics Measurement 127