Smart Data Collective

JUNE 25, 2021

However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards. It has a lot more to that.

Dashboards 90

Dashboards Metrics Marketing Key Performance Indicator 90

datapine

MAY 9, 2019

By working with BI-based key performance indicators (KPIs), you’ll gain the ability to set actionable goals. By choosing and setting the right KPI template for your business, you will be able to evaluate your goals and progress on a deeper and more accurate level. Plan successful marketing activities.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Occam's Razor

JANUARY 4, 2022

Most important KPI? It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI. Occasionally, I might call it a KPI, but I have never anointed it as the Most Important KPI. We expect greatness from our work, let’s focus on great KPIs. No siree, Bob!

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2016

Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. It can never, ever, never, never be a KPI. It's just not a KPI. A good one.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86