datapine

AUGUST 21, 2019

Download our free executive summary and boost your sales strategy! The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Let’s examine how you can do so with the following sales KPIs, created for a comprehensive sales report. From Fiction To Reality.

Sales 235

Sales Dashboards KPI Visualization 235

Occam's Razor

SEPTEMBER 24, 2012

Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. I dare you to analyze which one of those things is happening more or less, or working better or worse, when you see 699 in your report. How can you magically report all of them together? So keep things clean.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

FEBRUARY 28, 2017

Reporting/dashboards were terribly created ( CDPs anyone? ). A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. Incentives matter.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

APRIL 23, 2012

Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. But it is there.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is expensive from a systems/platforms/data processing/data reporting perspective. Real-time data is life changing.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. Just Facebook has 1.2 billion MAUs.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86