datapine

AUGUST 21, 2019

Download our free executive summary and boost your sales strategy! The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Download our free executive summary and boost your sales strategy! Download our free executive summary and boost your sales strategy!

Sales 235

Sales Dashboards KPI Visualization 235

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. If you use a different coding strategy, would you care to share it with us? I give you Sweden.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. See, how dramatically different their execution strategy, their obsessions will be?

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. See more here for Compound Metrics: Four Not Useful KPI Measurement Techniques ]. Your strategy might be different. Twitter is not that.

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

APRIL 23, 2012

Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). All from anointing the right metric, Visitor Loyalty, as your KPI. When your KPI is revenue, you are focused on trying to get as many single-session conversions as possible.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. But don't make it your KPI. So shoot for right-time data.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. Just Facebook has 1.2 billion MAUs.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86