Cookies To Humans: Implications Of Identity Systems On Incentives!
Occam's Razor
FEBRUARY 28, 2017
A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. See, how dramatically different their execution strategy, their obsessions will be?
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