Smart Data Collective

JUNE 25, 2021

Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. They must make sure that their marketing strategy is operating effectively.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

Occam's Razor

MAY 5, 2016

Conversely if your strategy is to not change, not think about the value exchange carefully enough, not innovate, then blocking off access to content of an entire country will still fail. And, you can see the all important metric of Conversion Rate. If you use a different coding strategy, would you care to share it with us?

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ I would add other head fake KPIs to the list: Impressions. None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Most important KPI? Sentiment/Comments.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2016

Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86