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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

They must make sure that their marketing strategy is operating effectively. However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. It has a lot more to that.

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Introduction To The Basic Business Intelligence Concepts

datapine

By gaining the ability to understand which datasets are relevant to particular goals, strategies, and initiatives in your organization, you’ll be able to identify trends or patterns that will help you make significant improvements in a number of key areas within the organization. Plan successful marketing activities.

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

Most important KPI? It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI. Occasionally, I might call it a KPI, but I have never anointed it as the Most Important KPI. We expect greatness from our work, let’s focus on great KPIs. No siree, Bob!

KPI 127
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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

Conversely if your strategy is to not change, not think about the value exchange carefully enough, not innovate, then blocking off access to content of an entire country will still fail. There are other reports you can look at as well, but the collection of KPIs and reports above help you get pointed in the right direction.

Metrics 103
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Top 5 Tips For Conducting Successful BI Projects With Examples & Templates

datapine

These projects require cooperation between various company’s processes, technology objectives, and data while contributing to set business goals, usually defined by a detailed business intelligence strategy. Top Tips To Create A Modern BI & Analytics Project. Create a solid BI project plan. Define goals and objectives.

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.