Occam's Razor

MAY 5, 2016

If you are getting the feeling that I'm holding publishers, large and medium companies with large people, platforms and budgets to do more in this debate, you would be right. Both the non-intelligent advertiser and the non-intelligent publisher. This is a very intriguing question to ask if you are a publisher.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

JANUARY 4, 2022

Most important KPI? It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI. Occasionally, I might call it a KPI, but I have never anointed it as the Most Important KPI. We expect greatness from our work, let’s focus on great KPIs. No siree, Bob!

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy. Please do sign up. Should you own or rent?

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86