Sisense

MAY 18, 2021

“There’s this tendency to build an idea and assume it’s going to be effective, but what marketers need to do is take a step back and let data inform development,” says Deven Wisner, Managing Partner of Viable Insights, a data evaluation firm that specializes in helping business build stronger data foundations to improve organizational success. “We

Marketing 52

Marketing Data Analytics Analytics Metrics 52

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. All else being equal, a shorter sales cycle is better, and so this graph’s ability to compare your different sales managers/representatives closing rates can show you who your top performers are.

Sales 235

Sales Dashboards KPI Visualization 235

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Every measurement and optimization initiative is based on this cocktail of metrics. Thus delivering a positive, but local, maxima.

Advertising 117

Advertising Metrics Measurement Insurance 117

Jet Global

FEBRUARY 18, 2020

In addition to structuring it, what other challenges arise from managing, securing, or monetizing data? Previously, executives often relied on “squishy metrics” to prove they were generating revenue, reducing costs, optimizing CapEx or OpEx, or retaining customers. It’s about communicating and managing expectations.

Data-driven 64

Data-driven Machine Learning Cost-Benefit ROI 64

Occam's Razor

JANUARY 8, 2018

If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. I ADORE The New Yorker magazine. This just told me how to access the magazine anytime, anywhere! :). Condé Nast | A Story of Unrequited Love.

Sales 133

Sales Predictive Analytics Insurance Data Warehouse 133

Occam's Razor

DECEMBER 22, 2008

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Plaster your billboard (or magazine article or tv ad) with a easy to remember url and boom (!)

Analytics 122

Analytics Measurement Marketing Strategy 122

datapine

OCTOBER 30, 2019

Usually created with past data without the possibility to generate real-time or future insights, these reports were obsolete, comprised of numerous external and internal files, without proper data management processes at hand. It doesn’t have to be this way. Historically, creating these business data reports was time and resource-intensive.

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). It can be a brand metric, say Likelihood to Recommend. It is not that hard.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. These are not "loser" metrics like visits and pageviews! Television. Yet we accept it. You can fail faster!

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

JUNE 25, 2012

My hope is to simply help you internalize the impact of these decisions on reports, which metrics might be impacted and which will be fine, as well as what types of decisions you can still make with confidence and which decisions you might make with a grain of salt. Implication on the Visits metric: You get the best case scenario of a Visit.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

bridgei2i

AUGUST 4, 2020

So there we have with us Jim Dickey, who has close to three decades of sales and marketing management experience. We’ve got, I actually have metrics. I’ve been an editor for CRM magazine since it started 22 years ago. Well, it’s improving the communications between reps and their managers. Aruna: Got it.

Sales 93

Sales Enterprise B2B Digital Transformation 93

Cloudera

JANUARY 11, 2018

Cloudera often partners with these companies to define the desired path, set reasonable milestones and success metrics, and aide solution design. Customer transaction records are in one or several databases linked to OLTP systems or business applications, while CRM and sales force management systems hold other bits of vital data.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

bridgei2i

AUGUST 4, 2020

So today we have with us Jim Dickey, who has close to three decades of sales and marketing management experience. We’ve got, I actually have metrics. I’ve been an editor for CRM magazine since it started 22 years ago. Well, it’s improving the communications between reps and their managers. Aruna: Got it.

Sales 52

Sales Enterprise B2B Digital Transformation 52

Domino Data Lab

FEBRUARY 4, 2019

Eric’s article describes an approach to process for data science teams in a stark contrast to the risk management practices of Agile process, such as timeboxing. These two points provide a different kind of risk management mechanism which is effective for science, specifically data science. Friction ensued.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs?

Marketing 140

Marketing B2B Measurement Risk 140