Occam's Razor

MAY 27, 2015

Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. I love it because of the technological coolness and scale it brings. How about magazines? More technology. POP your site and ad platforms analytics implementations.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Literally millions upon millions of people at risk of blindness will have access to AI-Powered technology that can create a different outcome for their life – and their families. VERSUS M.D. You *should* read it.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. Do people who use ad blocking technologies end up being more loyal customers?

Metrics 103

Metrics Reporting Analytics Advertising 103