Magazine Measurement Optimization Visualization 
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. A push on Facebook was a part of that effort.
Occam's Razor
NOVEMBER 24, 2009
When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
MAY 27, 2015
Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? In large measure that is because of the rise of programmatic buying.
Domino Data Lab
FEBRUARY 4, 2019
The ability to measure results (risk-reducing evidence). I double-dare you not to visualize that cohort! When execs at the company got their grubby paws on our analysis, two senior VPs spent an entire day pouring through pages of data visualizations and analysis. Let’s roll the clock back ~65 years.
Occam's Razor
FEBRUARY 9, 2015
Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. It is nice to have that as a measure of loyalty to the site. (I'm Pretty straight forward.
Expert insights. Personalized for you.
165 
Let's personalize your content