Mark Raskino

NOVEMBER 1, 2021

A Fortune magazine article told how then CEO of IBM Sam Palimsano was keen on it, and how he and his his avatar were already hanging out in virtual world meetings. Here are five reasons the tech optimism has been thrashed out of me on the idea of mass business VR, and I argue it just isn’t going to happen anytime soon.

Visualization 122

Visualization Software Interactive Optimization 122

Occam's Razor

SEPTEMBER 24, 2012

So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Let's go!

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JANUARY 28, 2013

Innocent: Passionate Copy and Heart-warming Visual Design. ~ Innocent: Passionate Copy and Heart-warming Visual Design. But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. AAA's visual experience is substantially better than MetLife. Actually, 3 differences: 1.

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Content Visualization with Stream Graphs: Stream graphs can be very good at visualizing data, content specifically. Twitter is not that.

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? Programmatic platforms are a panacea. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

AUGUST 28, 2017

A recent incredible article on this topic is in my beloved New Yorker magazine: A.I. Additionally, I was so very excited about the Visual Interaction Network they built to mimic a human’s ability to predict. (If In orange is a summary of what “Machines” and humans will be optimally suited for in the near-future. VERSUS M.D.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Domino Data Lab

FEBRUARY 4, 2019

I double-dare you not to visualize that cohort! When execs at the company got their grubby paws on our analysis, two senior VPs spent an entire day pouring through pages of data visualizations and analysis. A series of debates in literature, editorials, lectures, magazine articles, film, etc., You’ll need to read the papers.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66