Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. Quantitative Metrics / Analyses.

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? Programmatic platforms are a panacea. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Domino Data Lab

FEBRUARY 4, 2019

I double-dare you not to visualize that cohort! When execs at the company got their grubby paws on our analysis, two senior VPs spent an entire day pouring through pages of data visualizations and analysis. A series of debates in literature, editorials, lectures, magazine articles, film, etc., You’ll need to read the papers.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 155

Metrics Reporting IT Advertising 155