Data Science 101

JANUARY 15, 2020

Researchers/ scientists perform experiments to validate their hypothesis/ statements or to test a new product. Suppose we want to test the effectiveness of a new drug against a particular disease. We divide participants into two groups- one group given a snack and TV and another group given no TV, just magazines and snacks.

Experimentation 96

Experimentation Statistics Measurement Testing 96

Occam's Razor

SEPTEMBER 19, 2011

You need people with deep skills in Scientific Method , Design of Experiments , and Statistical Analysis. Then they isolated regions of the country (by city, zip, state, dma pick your fave) into test and control regions. People in the test regions will participate in our hypothesis testing. ask for a raise.

Measurement 119

Measurement Advertising Testing Marketing 119

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Occam's Razor

SEPTEMBER 24, 2012

It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. You do need people (/one person) inside your company with skills in the Scientific Method, Design of Experiments and Statistical Analysis. CEO: OMG, you are so clever.

Advertising 165

Advertising ROI Metrics Marketing 165

CIO Business Intelligence

DECEMBER 6, 2023

And in addition to having generative AI cite the sources of key information, consider ways to highlight elements that are important to double check, like dates, statistics, policies, or precedents that are being relied on.

IT 127

IT Risk Management Interactive Modeling 127

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Can we test different spending levels in that market? Was that a great ad? And a subset of users who were not exposed to the ads.

Advertising 117

Advertising Metrics Measurement Insurance 117

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage. Davenport.

Big Data 263

Big Data Data Analytics Analytics Data mining 263