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How to get your CFO to buy into a better model for IT funding

CIO Business Intelligence

And they want to know exactly how much return on investment (ROI) can be expected when IT leaders make technology-related changes. CFOs have grown comfortable with the traditional project-based approach, through which they believe they get a better handle on spend certainty and a better sense of ROI.

Modeling 122
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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Later, your team can find the right channels that offer better ROI. With an integrated marketing approach, your team can break down data silos by consolidating data management processes as a part of your digital transformation. The image above is an example of a scorecard report tracking the performance of 4 social channels.

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A Guide To The Top 14 Types Of Reports With Examples Of When To Use Them

datapine

In fact, a survey about management reports performed by Deloitte says that 50% of managers are unsatisfied with the speed of delivery and the quality of the reports they receive. They serve as a communication tool between managers and team members that need to stay connected and work together for common goals.

Reporting 201
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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. This company could use some improvement but overall not bad.

Reporting 127
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Consolidate Your Software Spend Data For Better IT Budget Planning

Smart Data Collective

Rising IT budgets make it even more important to manage tech spending carefully. It’s vital to use efficient tools to measure, manage, and communicate the RoI on IT expenditure, so you can optimize budgets and raise transparency and trust towards IT departments and investments. Increase Visibility into Your IT Budget.

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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) You use your money wisely and get higher ROI.

Analytics 145