Marketing Analytics Measurement Metrics Visualization 
Smart Data Collective
SEPTEMBER 30, 2021
Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.
Occam's Razor
JANUARY 7, 2019
Take a class in data visualization. Anyone can make a complicated visual, it takes someone very special (you!) My recommendations: Free Courses: Data Visualization and D3.js js and Data Analysis and Visualization at Udacity. Occam’s Razor : Start with this one: Closing Data's Last-Mile Gap: Visualizing For Impact.
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Occam's Razor
SEPTEMBER 30, 2013
Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. And you have!). People and companies.
Occam's Razor
JANUARY 4, 2022
We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Conversion Rate obviously is a fine metric. Yada, yada, yada. This is great. Cost Per View. Others of the same ilk.
Occam's Razor
MAY 27, 2015
In large measure that is because of the rise of programmatic buying. Here's a slide from one of my recent presentations where I created a visual to represent data that came from eMarketer… Amazing, is it not? Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < Fewer guesses.
Smart Data Collective
MAY 31, 2023
Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. however, data is available for months afterwards.
FineReport
APRIL 3, 2024
In today’s data-driven landscape, businesses are leaning more on BI tools , particularly BI dashboard solutions, to enhance decision-making through data visualization. These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights.
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