Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

KPI 127

KPI Advertising Metrics Measurement 127

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. You can sign up here: The Marketing-Analytics Intersect. PDF Here: 25 Principles of Mobile Site Design.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Smart Data Collective

MAY 31, 2023

marketers can look at previous data to determine which Instagram stories got the best engagement, so they can improve their ROI for future campaigns. The most important thing to do at the beginning is to know which metrics to focus on. To summarize, trim the text, let your visuals shine, and watch those comments roll in.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

FineReport

APRIL 3, 2024

In today’s data-driven landscape, businesses are leaning more on BI tools , particularly BI dashboard solutions, to enhance decision-making through data visualization. These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. A good one.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

datapine

DECEMBER 4, 2019

Industries such as e-commerce already have started implementing chatbots and deriving insights based on predefined performance metrics, user, message and bot metrics, just to name a few. Chatbots are not just here to, well, chat, but also to provide true analytical value both for companies and the BI community.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Occam's Razor

JULY 13, 2017

In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). While I am partial to the simplest of visualizations in a business data context, I love a simple Bar Chart just as much as a Chord or Fisher-Yates Shuffle. 6: Turbocharging Data Visuals with Storytelling.

Visualization 124

Visualization Strategy Interactive Statistics 124

Andrew White

JANUARY 11, 2021

As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. Coding skills – SQL, Python or application familiarity – ETL & visualization? Yes, prescriptive and predictive analytics remain very popular with clients. Thanks for the overview Andrew.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52