Smart Data Collective

OCTOBER 2, 2019

The next type of data that you should be looking at to fuel your marketing campaigns is the past-performance data of your campaigns. By understanding what worked for you and what didn’t, you can optimize your future marketing strategy and spend allocation. Email Marketing Analytics. Other Campaign Tracking Metrics.

Data-driven 88

Data-driven Marketing Testing Optimization 88

Smart Data Collective

OCTOBER 5, 2021

With multiple layers of the campaign to work through and various targeting metrics to consider, it’s easy to get it wrong and waste your budget. Luckily, there are plenty of online tools, and of course experienced marketing agencies, to provide you with a helping hand. Testing & Reporting: The Road to Continuous Improvement.

Analytics 118

Analytics Marketing ROI Testing 118

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. Insights worth testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

JANUARY 7, 2019

Google Optimize will be one of your BFFs in this quest. Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. Employees also become smarter when they have to optimize for more than one thing. :). Improve the Bounce Rate of your top 10 landing pages by 50%.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Business Over Broadway

SEPTEMBER 27, 2018

genetic counseling, genetic testing). Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

APRIL 21, 2014

Strategy three… Leverage the Digital Analytics Ladder for Magnificent Success to help you prioritize where to focus next. Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes. Fruition Internet Marketing.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60