Smart Data Collective

MAY 3, 2022

This was a hit or miss practice, because countless factors influence pricing models. Even when companies were able to successfully select profitable price points, they struggle to be responsive too changes in the market that shifted them. Data analytics technology helps companies establish better price points. Option 1: Testing.

Data Analytics 89

Data Analytics Analytics Big Data Sales 89

Smart Data Collective

AUGUST 19, 2023

For instance, a car manufacturer could create a virtual test-drive experience, allowing players to explore the features of a new model within a realistic simulation. Similarly, a fashion brand might develop a virtual runway, allowing users to try on and model outfits in a 3D space. It helps them get better engagement.

Data-driven 56

Data-driven Interactive Recreation/Entertainment Big Data 56

Smart Data Collective

MARCH 30, 2022

Companies that know how to leverage analytics will have the following advantages: They will be able to use predictive analytics tools to anticipate future demand of products and services. They can use data on online user engagement to optimize their business models. Step #6 — Launch your new e-commerce website.

Analytics 114

Analytics Cost-Benefit Testing Dashboards 114

Sisense

JUNE 22, 2021

Until recently, marketers used a default “last-touch” attribution model for sales, attributing them to the last touch, or last click before purchase. However, in today’s multi-channel environment, this model can lead to misunderstanding the customer journey, resulting in misallocation of budgets and suboptimal tactics.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Occam's Razor

JANUARY 7, 2019

Does swapping out male model posters for cute animals triple sales? Throw away your custom attribution model. From the tens of hours saved per week, figure out how to feed offline data into your data driven attribution model. Hire an experienced statistician to be a part of your analytics team.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

BizAcuity

MAY 24, 2022

IaaS is mainly used for developing softwares (testing and development, batch processing), hosting web applications and data analysis. Analytics as a Service (AaaS). A niche within SaaS and one of the last layers specific to what it does even though there are other services like DaaS, MaaS, CaaS and NaaS in the markets.

Data-driven 52

Data-driven Cost-Benefit Digital Transformation Strategy 52

CIO Business Intelligence

DECEMBER 30, 2022

Artistic teams adapted to safe working practices with masks, regular PCR testing and team bubbles on set. Whitebread says that Vimeo’s VOD service offered support across multiple platforms, but with limited customisations and fewer controls over marketing, analytics and customer features. But the show did go on.

Broadcasting 68

Broadcasting Digital Transformation Technology Marketing 68