Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. Insights worth testing. This blog post was originally published as an edition of my newsletter TMAI Premium. You can test landing pages.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

JANUARY 7, 2019

In my experience you should optimize for reach AND one overarching story AND creative consistency AND ensure each successfully tested creative has enough frequency to wear-in. See-Think-Do-Care is a great intent-centric business framework, if I may say so myself, for challenging your current marketing strategy.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Smart Data Collective

AUGUST 31, 2021

Data analytics plays a lesser role in this area, but can still be quite important. There are a lot of very useful split-testing tools that use sophisticated big data algorithms to see which landing page elements work the best. Run A/B tests as often as possible. Are you performing split tests on your content?

Data-driven 122

Data-driven Marketing Big Data Advertising 122

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). When you go to the interview, the hiring company will proceed to ask questions that test your competency in the listed job requirements. This is normal.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Andrew White

JANUARY 11, 2021

This was for the Chief Data Officer, or head of data and analytics. Gartner also published the same piece of research for other roles, such as Application and Software Engineering. Try this: Tie Your Data and Analytics Initiatives to Stakeholders and Their Business Goals. We have published some case studies. Yes, and no.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 What should you worry about when selecting a web analytics tools?

Analytics 60

Analytics Metrics Marketing Dashboards 60