Occam's Razor

MARCH 7, 2022

This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You can sign up here – all revenues are donated to charity.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here.

KPI 127

KPI Advertising Metrics Measurement 127

Smart Data Collective

JANUARY 1, 2022

Big data has been especially important for implementing modern marketing strategies. The marketing analytics market is projected to be worth $5.3 billion by 2026 as more marketers discover the benefits of big data technology. marketing in the past. Also, if you are a content creator, Web 3.0

Data-driven 125

Data-driven Marketing Big Data Strategy 125

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Thrilled is perhaps understating it, I am giddy like a schoolgirl.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Assaf Cohen, who runs Solitaire Bliss , a company that makes games for publishers, explains, “Follow up emails are incredibly important. Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Occam's Razor

FEBRUARY 7, 2022

This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. First, a little step back to imagine the bigger picture. You can sign up here – I donate all revenues to charity.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Since then, as they outlined in their report published in the prestigious journal Nature, the algorithm has gotten smarter across even more skin cancer types – and consistently performs better than dermatologists.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Smart Data Collective

AUGUST 31, 2021

Even though everyone knows how important consistency is in content marketing, very few people craft a plan for their content creation and publishing. When you find them, you need to see what they are offering – and how you can offer something better to climb higher. Craft a plan for your content.

Data-driven 122

Data-driven Marketing Big Data Advertising 122

Occam's Razor

MARCH 7, 2016

I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. Example: Free report: Do You Need Real Loyalty as a Publisher? ]. The Marketing Analytics Intersect: My Newsletter! I do plan to still engage actively. Sound use of time, or a waste of time?

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Andrew White

JANUARY 11, 2021

This was for the Chief Data Officer, or head of data and analytics. Gartner also published the same piece of research for other roles, such as Application and Software Engineering. Try this: Tie Your Data and Analytics Initiatives to Stakeholders and Their Business Goals. We have published some case studies.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. publishes a ton of data. I explain this a lot more in the May 14th edition of my newsletter The Marketing Analytics Intersect: Eat pies, don’t share them. Ok, strictly speaking Euler. But, let's not get pedantic.

Visualization 124

Visualization Strategy Interactive Statistics 124

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). I would offer that the higher-order-bits in each of the three sections will provide valuable food-for-thought for anyone in a digital role.

Marketing 136

Marketing Analytics Machine Learning Strategy 136