Smart Data Collective

OCTOBER 5, 2021

One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. PPC marketing would be infeasible in 2021 without analytics.

Analytics 120

Analytics Marketing ROI Testing 120

Smart Data Collective

JANUARY 2, 2023

Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Marketers can boost their ROI significantly by leveraging data analytics strategically to boost their rankings.

Data Analytics 125

Data Analytics Analytics Data-driven Marketing 125

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. Get a unified view of all your marketing data sources. Marketers have not been quick to embrace multi-touch attribution modeling, but now they are under pressure to show ROI or face decreased budgets.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Occam's Razor

JANUARY 7, 2019

2019's the year you get serious about serious analytics. Bonus: Reporting kills, analysis thrills. If that is true, and it is, :), then what % of time are you personally spending between Data Capture – Data Reporting – Data Analysis ? So, why are you spending all that money? What drives the first purchase?

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Vast majority of Adobe Analytics / Google Analytics remain last-click based.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Darkhorse

APRIL 9, 2018

The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. There are also a number of new firms that specialize in analytics consulting. If done well, the ROI can be spectacular.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Smart Data Collective

AUGUST 31, 2021

There are a lot of very useful split-testing tools that use sophisticated big data algorithms to see which landing page elements work the best. Run A/B tests as often as possible. Are you performing split tests on your content? Luckily, you can split-test almost everything. Newscreed is a perfect example of this.

Data-driven 123

Data-driven Marketing Big Data Advertising 123