Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing Analytics 94

Marketing Analytics Marketing Data-driven Analytics 94

Business Over Broadway

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

FineReport

MAY 18, 2024

Applications in Various Fields In Business , data visualization is used for sales analysis , market forecasting, and performance KPI tracking. For instance, in financial analysis, line plots are utilized to track stock prices over specific periods, enabling analysts to identify market trends efficiently.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Customer service analytics is a process that involves gathering and evaluating all data and metrics produced by a company’s or organization’s customer care department. This amounts to around 8% of the entire future big data market!

Customer Analytics 117

Customer Analytics Analytics Key Performance Indicator Big Data 117

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As an example, we have a test in-market right now to determine how much of the money we are spending on Bing is truly incremental. (As People are not lemmings you can shove down a path convenient to lazy Marketers.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. In our world – marketing research and analytics – that word has come to represent data puking.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101