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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. With the right generative AI strategy, marketers can mitigate these concerns. The journey starts with sound data.

Marketing 120
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Why CIOs back API governance to avoid tech sprawl

CIO Business Intelligence

An API-first culture can also create positive ripple effects across an entire organization. “IT agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In Organizations need to allocate resources for maintenance, updates, and support, impacting the cost-effectiveness of API management,” she says.

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How AI Software is Changing the Future of the Automotive Industry

Smart Data Collective

This figure is expected to grow as more companies recognize the potential and decide to increase the resources they dedicate to machine learning and predictive analytics tools. The automotive world is focused on redefining its ecosystem. The automotive industry is among those investing in AI the most.

Software 127
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Improving supply chain resiliency in the industrial sector

IBM Big Data Hub

The industrial sector is facing a perfect storm when it comes to their supply chains: an outdated reliance on manual processes, raw materials demand that will likely outpace supply, as well as potential resource constraints. As an added benefit, this can reduce working capital tied up to carrying high M&R part inventory levels.

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PODCAST: AI for Digital Enterprise – Episode 7: How Global In-house Centers are powering AI enabled transformation

bridgei2i

They touch upon the role of GICs in driving the digital transformation agenda, the high visibility it brings to all functional areas of an organization, and the part it plays in bridging the gap between growth inefficiencies and cost management. Close to a 20-year career now in marketing.