Occam's Razor

FEBRUARY 3, 2014

The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Why is this? YouTube is three things all rolled into one.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data!

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 21, 2014

Every once in a while I take a pause and answer your questions, your burning questions (!), We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Nothing changes for the business.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

O'Reilly on Data

NOVEMBER 28, 2023

Is generative AI at the top of the hype curve? We see plenty of room for growth, particularly as adopters discover new use cases and reimagine how they do business. Are we at the top of the adoption curve, with nowhere to go but down? Training models and developing complex applications on top of those models is becoming easier.

Enterprise 269

Enterprise Modeling Testing Reporting 269

Occam's Razor

JULY 24, 2018

Consequently, we lose sight of where we are, how we are doing and which direction is true north. Consequently, we lose sight of where we are, how we are doing and which direction is true north. When one grasps these two outcomes – blind business leaders, blind analytics leaders – it is simply heartbreaking.

Analytics 93

Analytics Metrics Strategy Measurement 93

Domino Data Lab

JULY 22, 2019

This blog post provides a concise session summary, a video, and a written transcript. why data governance, in the context of machine learning is no longer a “dry topic” and how the WSJ’s “global reckoning on data governance” is potentially connected to “premiums on leveraging data science teams for novel business cases”.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

erwin

NOVEMBER 1, 2021

opening up information systems to business users without requiring the involvement of IT personnel. It’s true that the goal of data democratization is to help business users get their hands on data quickly, so they can respond quickly. The biggest reason to include organizational control in data democratization, though, is efficiency.

IT 52

IT Sales Data Governance Digital Transformation 52