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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. I thought I’d share how we started to apply marketing theory, practice, and insights from data. We also send the results to an independent marketing consultant for the purposes of replication and verification.

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An Intelligent Future for Manufacturing

CIO Business Intelligence

Another leading manufacturer, BYD , first entered the automotive market in 2003. The company has since sold over four million NEVs and in 2022 became the top seller among NEV brands worldwide. To support such rapid growth, the company needed the right capabilities for its R&D network and production systems.

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Teraco and VMware are Taking a New Approach to Support the Efforts of South Africa’s Cloud Innovators in Their Quest to Achieve Zero Carbon Emissions

CIO Business Intelligence

More to the point, they didn’t view VMware Zero Carbon Committed as a marketing effort, but rather as a genuine commitment that should only be made if they believed they could achieve what they signed up for.” We strive to always make an impact in a positive manner in our work with customers and our interactions with each other.

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Power BI vs Tableau vs FineReport: 11 Key Differences

FineReport

Some BI tools are devoted to helping companies’ data analysis and business information management, gradually becoming the leaders of the BI market. Power BI is a business analytics tool that helps enterprises handle the data from multiple sources, turning data into interactive insights through data visualization.

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 6: The Impact of COVID-19 on Supply Chain Management

bridgei2i

You know, their distribution channels, especially in growth in emerging markets, are severely strained economically because of their size. So, a lot of even these companies will have to re-engineer their analytics to reflect this new market reality. Anushruti: Right. SERIES: COVID 19 | Redefining Digital Enterprises.

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Create High-Impact Data Visualizations: Nine Effective Strategies

Occam's Razor

4: Interactivity With Insightful End-Points. Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Strategy 4: Interactivity With Insightful End-Points. Interactive visualization are great, only when packaged with insights for actions at logical end-points in exploration. 2: If Complex, Focus!